BUDGET RENT A CAR
A legacy website and lagging mobile presence was putting the brakes on their sales drives.
INSIGHT
National brands are only as strong as their local presence. Going coast-to-coast means winning, literally, block-to-block.
Budget had the opportunity to drive past “commodity land” by creating unique online experiences. Market trends could be leveraged to help Budget generate growth in online experiences, conversations and flexibility by responding to customers who were craving spontaneity, customization and recognition.
IDEA
Become the local hero for car rentals.
A major Budget franchisee with operations in 7 different states and 59 different locations faced, essentially, national-scale marketing challenges. The audience ranged from urban to business travelers to vacationers. What they all had in common is they were digitally savvy, a desire to be engaged and a pride of place. Creating websites that reflected the local scene and character for each market was the key to increasing bookings and loyalty.
IMPACT
Confidence in the brand name and local presence drove a 42 percent increase in online rentals.
There’s something comforting and trustworthy booking with a rental car located wherever you are. The new responsive website reflected the local character, an enhanced user experience with an optimized user interface. The results were increased rentals, increased loyalty and greater customer engagements.
