Why Culture Change is Hard and How To Do It

With special guest, Dr. Paul Zak.

Renowned Neuroscientist and author, Dr. Paul Zak, joins our Strategic Advisor Donna Peeples to discuss culture in the workplace, why it’s hard to change and what you need to know to begin to make a change.

Paul J. Zak is a scientist, prolific author, and public speaker. His book The Moral Molecule: The Source of Love and Prosperity was published in 2012 and was a finalist for the Wellcome Trust Book Prize. He is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. Dr. Zak also serves as Professor of Neurology at Loma Linda University Medical Center.