PARK SIGNATURE

Every once in a while, a developer does something so dramatically daring and different, it turns a market on its head. Park Signature brought Atlanta’s first, luxury high-rise condominium to the affluent Buckhead market – and they didn’t stop there.

INSIGHT

When change comes, embrace it.

While big homes on big estates once represented the ideal family lifestyle, once the children left home blessings quickly became time-consuming burdens. They clearly wanted another choice. To motivate this market, Park Signature needed to offer a better lifestyle to this HNW audience that already enjoyed the best.

IDEA

Combine luxury with the ultimate luxury of free time.

By offering buyers all the luxury and privacy they expected, plus a well-appointed home and a well-attended lifestyle, Park Signatures freed buyers from the expenses and demands of home and estate management. Now they could enjoy a pampered, provided and protected lifestyle that gave them the joy of having more free time to enjoy.

IMPACT

Elevating the view of luxury living elevated sales.

Regardless of age, there is always a segment of the market willing to pay a premium for the freedom to follow their pursuits. By branding Park Signature as a lifestyle that delivered the freedom to enjoy life to the highest measure, sales soared.