Branding the advantage of M2M, DNA and IT services with imagination not initials. Technology has become synonymous not just with imagination but obsolescence. The key is focusing on the human-end of things.
Connecting machine-to-machine means connecting people-to-people first.
Businesses in search of critical solutions are still comprised of humans, so reaching the emotions and inspiring the imaginations of these decision-makers was the key to the brand strategy.
If it moves, now you can track it.
Need to track Emperor Penguins? Visually arresting ads broke through the clutter of typical B2B communications and delivered the message with impact. M2M was no longer a complicated process. If you can wirelessly track penguins, tracking your fleet deliveries suddenly made sense.
Emotions and imagination inspired logical business decisions.
Simplifying the complexity of M2M through big idea communications delivered the brand message that the impossible was now possible. Curiosity drove calls. Understandings increased. Sales improved. And people shared their success stories, delivering the ultimate win.