Branding the advantage of M2M, DNA and IT services with imagination not initials. Simplifying the complexity of M2M through big idea communications delivered the brand message that the impossible was now possible.
Connecting machine-to-machine means connecting people-to-people first.
Businesses in search of critical solutions are still comprised of people, so reaching the emotions and inspiring the imaginations of decision-makers was the key to standing out in a cluttered market filled with tech speak and delivering on the brand strategy.
If it moves, now you can track it.
Visually arresting ads broke through the clutter of typical B2B communications and delivered the message with impact. M2M was no longer a complicated process. If you can wirelessly track penguins, tracking your fleet deliveries seems more attainable than ever.
Emotions and imagination inspired business to to action.
Interest and increased clarity drove call volume. Sales are up and people are sharing their success stories. March on penguin.