BUDGET RENT A CAR

A legacy website and lagging mobile presence was putting the brakes on Budget’s sales drives.

INSIGHT

Many national brands are only as strong as their local presence. Going coast-to-coast means winning, literally, block-to-block.

For Budget we had the opportunity to drive past “commodity land” by creating unique original online experiences. Market trends could be leveraged to help Budget generate growth in online experiencesthe online experience space, and conversations and flexibility by responding to customers who were craving spontaneity, customization and recognition.

IDEA

Become the local hero for car rentals.

The Budget audience ranged from urban to business travelers to vacationers. What they all had in common is they were digitally savvy, a desire to be engaged and a pride of place. Creating websites that reflected the local scene and character for each market was the key to increasing bookings and loyalty.

IMPACT

Confidence in the brand name and local presence drove a 42 percent increase in online rentals.

There’s something comforting and trustworthy booking with a rental car located wherever you are. The new responsive website reflected the local character, an enhanced user experience with an optimized user interface. The results were increased rentals, increased loyalty and greater customer engagements.