Marketing Measures, Metrics & Modeling: Things that Count!

With special guest, Guy Powell.

Marketing insider, Guy Powell, joins our Strategic Advisor Donna Peeples to discuss several aspects of Marketing that are important indicators of performance inside an organization and how to make sure you’re capturing them for your benefit!

Guy Powell is currently the President and Founder of ProRelevant, a company specializing in delivering critical advanced analytics software and consulting. He has also authored many books on this topic, including Marketing Calculator: Measuring and managing your return on marketing investment, and ROI of Social Media: How to improve the return on your social marketing investments.