FOUNDER and CEO
Inspired by the legacy of her great grandfather, the legendary founder of ChrisCraft boats, Priscilla has always had a deep fascination for storied brands.
“The curious mind is never afraid.”
After careers in both art and writing, Priscilla opened Denmark in 1986 and served as the agency’s first Creative Director, leading her team to over 150 awards for creative excellence. As the explosion of new technology rapidly changed people’s preferences and behaviors, Priscilla focused Denmark on simplifying the complex branding, customer experience and employee engagement challenges for highly considered purchase brands, including such clients as AIG, The Ritz-Carlton, IHG, Komatsu, Mohawk, Ryland Homes and Whirlpool.
In her off time, Priscilla enjoys being with her family, supporting regional artists, serving on the Board of her favorite charity and working her way through the legions of books on history, neuroscience and anthropology.