ERIC VAN FOSSEN
EXECUTIVE CREATIVE DIRECTOR
The consummate creative strategist, Eric has an uncanny ability to distill the most complex business communication problems to deliver elegant and purposeful creative solutions. And while he is a provocative thinker, he frames his mission in one simple statement: “Brands like customers. I help customers like brands.”
“Brands can’t afford to interrupt their way into our lives.”
Eric believes that while advertising can take many forms of communication, it only counts when people see it as interesting, valuable and fun. Over the course of his career with BBDO, JWT, Y&R, Leo Burnett and Ogilvy, Eric has developed a unique approach for setting a human tone, starting a conversation and helping brands become more useful in people’s lives.
Eric has also been honored with all the hardware: EFFIE , Communication Arts Advertising Annual, Internet Advertising Bureau MIXX Awards (gold, silver, bronze), American Marketing Association (AMY) Campaign of the Year, MediaWeek (Media Idea of the Year), ShowSouth (Best of Show), New York Festivals MIDAS, ADDYs, TELLYs.
On a personal note, Eric enjoys parenting, biking, hiking, movies, history, Iowa Hawkeye football games and dogs. And, somehow, a cat got in the mix.